Without realizing it, you classify others in terms of groups to which they belong   This  interestingly enough, can deeply effect the way they respond to your direction.    

                             

For instance, people can acquire group identity just by the way they talk.   For example, a person might say that he or she eats a lot of popcorn (grapes, tomatoes or whatever).  This indicates a preference for the food mentioned.   But the grammarians say the identity is stronger if a person has an identity with a noun (person), rather than some kind of action word (a verb).  The identity of he or she  is greater if they say  “I am a popcorn ‘eater’ (a noun) rather than if he or she says they ‘eat’ a (verb) a lot of popcorn

 

In a survey about voting, people were asked “How important is it to you to be a ‘voter’ (a noun) rather than to ‘vote’ (a verb)  in tomorrow’s election?” When the word “voter” (a noun) was used rather than to “vote”  (a verb), those using the noun showed up in greater numbers than the verb users.

 

The noun reference rather than the verb reference may seem to make  little difference, but it turns out to be very significant in terms of action.  So when you ask people to do things, use the noun reference rather than the  verb.  Invoke a sense of belonging in a group and people are much more likely to comply.   

 

 

Gregory B. Anderson–director

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Comment by Brent Hicken on September 6, 2013 at 6:51am

So are these phrases almost synonymous and should therefore spur us to action?

1) Are you a Crown?

2) Are you a Giver?

3) Are you an Eagle?

4) Are you a 10?

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